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Type :
360 Video & mobile app
Released :
5 / 2015
Primary Roles :
Producer, Lead Technical Project Manager
Involvement :
Concept through final delivery
Responsibilities :
Conception, content development, business development, pitching, production management, creative consulting, hiring, user-experience design, post-production management, publishing management
Recognition :
- Protoawards 2015 - Best Score
- Digital Hollywood 2015 - Mobile VR Experience : Original Content and Advertising
Media :
360 video
Variety Article
Description :
Poke your head into Adult Swim’s Virtual Brainload and gaze in awe at the backside of reality. You’ll live the American dream, drifting bodiless and overwhelmed, free from the tyranny of choice and responsibility. But caution: Parts of this journey will test your mind as well as your body and the person who emerges may not be anyone you know.
Platforms :
YouTube, Android, Transport
Partners :
Wevr, AdultSwim, Turner
Virtual Brainload is a 5 minute mind-bending CG 360 video based on fan-favorite Meatwad Dome Experience and Adult Swim’s first VR experience
Early in the project I visited Williams Street with Creative Director Luis Blackaller to demo early VR content to Mike Lazzo and his team. As a lifelong Adult Swim fan, this visit was like a dream come true.
Virtual Brainload is a 360 video that creatively adapts the original Meatwad dome content to work on VR headsets via mirroring, editing, and rendering. Editing the original content and mastering the huge file sizes were some of the biggest challenges we faced.