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Type :
360 Video
Released :
4 / 2017
Primary Roles :
Producer, Creative Lead, Publishing Lead for Fox
Involvement :
Concept through final delivery
Responsibilities :
Content development, creative direction, production management, publishing management, partner coordination, marketing coordination
Recognition :
- 6M+ views
- Webby 2017 - VR: Branded Cinematic or Pre-Rendered (nominee)
Media :
360 Video
Verge Article
Description :
ALIEN: COVENANT In Utero is a 360-degree virtual reality journey into a living nightmare and offers a terrifyingly close and personal encounter as an alien neomorph at the time of its birth. Fans will be able to experience the world around them, reliving the very first memories of the neomorph in an immersive environment.
Platforms :
Facebook, Youtube, Gear VR, Steam, Orange, Littlstar, SkyVR, Oculus Video, PSVR 360
Partners :
FoxNext VR, RSA, MPC, AMD, Mach1, Alienware, Radeon, Empire
Alien : Covenant In Utero was launched to promote the release of Alien : Covenant. It is likely the most successful 360 video marketing campaign in Fox’s history. It was released on 8 platforms, translated into 12 different languages and integrated into 20+ domestic and international activations around the world.
In Utero was rendered as a 4k stereoscopic video using MPC’s extensive theatrical rendering pipeline. It was a fascinating experience for me and from it I gained a solid understanding of the technologies and pipelines used in the VFX film industry
For a linear 360 video, we conquered a ton of unexpected challenges during production including : realistic gore, extensive distributed rendering, and film VFX assets
In Utero is my favorite 360 video project I worked on at Fox. I love the high concept, execution, IP, and incredible partners we worked with including Director David Karlak, Executive Producer Jen Dennis, Producer Logan Brown, the entire Q Department audio team.