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Type :
360 Video, AR Filter, Marketing Campaign
Released :
5 / 2019
Primary Roles :
Head of Creative Strategy & Production Supervisor
Involvement :
Concept through final delivery
Responsibilities :
Creative strategy, business development, production management, publishing management, post-production management, partner coordination
Media :
360 Video
AR Filter
BTS Video
Campaign Website
Release Writeup
Recognition :
Chelsea Film Festival 2019
Encounters Film Festival 2019
The Art of Tech showcase - LA 2019
Description :
Popstar: Reflections is a multi-channel transmedia marketing campaign built to promote Intellexual’s debut album and first single “Popstar”. The creative strategy centered around an innovative 360 music video that transports viewers into a modern love story told through a mirror maze of optical illusions. In the 360 VR video, a couple are invited by their reflections to journey into the memory of how they met, allowing them to fall in love all over again, see each other anew, and keep their relationship in tact. The 360 video was connected to a range of companion content including AR Filters (Snapchat & Instagram), BTS videos (Youtube), 2D canvas video (Spotify), and targeted social media posts (Twitter, FB, and Instagram).
Platforms :
Youtube, Facebook, Spotify, Snapchat, Instagram
Partners :
Concord Records, Fantasy Records, Intellexual
Popstar: Reflections was the first multi-channel marketing campaign I led at Fever Content and the first immersive music video for Intellexual
The campaign achieved exceeded Fever & Concords expectations and grew Intellextual’s fanbase across multiple platforms : +66.84% views on Youtube, 73% active engagement Snapchat and over 13% growth of followers on FB, Instagram, and Spotify
The active campaign ran for two months and Intellexual plans to continue to use the content throughout the coming year.