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Type :
Online Virtual World
Released :
5 / 2012
Primary Roles :
Lead Designer & Lead Project Manager
Involvement :
Concept through final delivery
Responsibilities :
Game design, user-experience design, project management, engineering, business development, hiring
Recognition :
- 100,000+ Users from over 100 countries
- Jackson Hole Film Festival 2013
- Eco Goody Award - 2012
- SXSW 2012 - Accelerator Competition Winner
- Exhibited at Monterey Bay Aquarium in 2013
Media :
PC Mag review
Times Square launch article
Audubon Article
Description :
TheBlu is an interactive, massive multiplayer digital ocean curated by real artists and oceanographers. TheBlu is a combination of digital documentary, interactive educational experience, and digital marketplace where players built and customized their own photo-realistic digital aquarium. Players could also adopt fish, visit other player’s oceans, and use theBlu as a screensaver.
Platforms :
PC, Mac
Partners :
Wevr (Wemo Media)
theBlu launched in 2012 in Times Square in New York. We built a custom mobile app for the release that allowed people to sign up for an account on their mobile phone and potentially get their facebook profile photo displayed in Times Square
theBlu included 8 different environments and 100+ undersea creatures all based on their real world behaviors
theBlu was built on the Maker Network : a web-driven system that allowed digital artists from around the world to create content for theBlu and take a share in revenue
theBlu drew the attention of a number of noted ocean conservationists and celebrities like Richard Branson